The process
How we work with creators
Every collaboration follows the same simple path: from your application to a published story your audience can actually use.
- 01
Apply
Create your creator account, tell us where you're travelling and what kind of content you make, then apply to a specific Gray Line experience.
- 02
We review
Gray Line Worldwide and the local operator review the request together, looking at destination needs, dates, audience fit and content quality.
- 03
Experience Gray Line
If approved, we connect you with the local team and confirm the details of your hosted or discounted experience before you travel.
- 04
Share your story
Create and publish authentic content, tag Gray Line and the destination, then submit your links so we can review and feature them.
- 05
Stay connected
Great collaborations lead to more: repeat invitations and opportunities across the wider Gray Line network.
What we usually ask for
Exact deliverables are agreed before the experience and vary by destination.
- Short-form video (reels / TikToks) from the experience
- Stories published on the day of the experience
- A set of usable photos from the tour or attraction
- Optional blog or long-form coverage where relevant
Tagging
So we can find, reshare and credit your work, include these on every post.
Full rules and answers to common questions live on our FAQs page.
Global Brand, Local Pride
Ready to apply?
Sign up, pick a destination and tell us the story you want to tell.