About us
Global brand. Local pride.
Gray Line has been showing travellers the world for over a century. Gray Line Stories is how we invite creators into that network.
Gray Line
Gray Line is a global sightseeing and experiences brand. We work with independent local operators in destinations around the world to run city tours, attractions, day trips, hop-on hop-off routes and cultural, food and adventure experiences.
That structure is the point: the brand is global, the knowledge is always local.
Learn more about Gray LineGray Line Stories
Gray Line Stories is our creator and ambassador programme. Approved creators can apply to selected Gray Line experiences and share them with their audience through social content, photography, video or long-form writing.
Applications are reviewed by Gray Line Worldwide together with the local operator, so availability always depends on the destination.
Why the programme exists
Travellers no longer plan trips from brochures — they plan them from the stories they see from people they trust. Gray Line Stories connects those storytellers with real experiences on the ground, so what audiences see is genuine rather than staged.
A global network
More than 150 destinations across 74 countries, each run by a local Gray Line operator who lives and breathes their city.
Local pride, global brand
One recognisable name, but every experience is designed, guided and hosted by the people who know the destination best.
Creators, not campaigns
We look for genuine storytellers with engaged audiences rather than the biggest follower count.
A fair exchange
Access to selected experiences in return for honest, well-made content that helps travellers plan their next trip.
Global Brand, Local Pride
Join Gray Line Stories
Create a creator account, browse destinations and apply to the experiences you'd love to tell a story about.