Share your story with Gray Line
Join Gray Line Stories, our global creator and ambassador program for travelers who love discovering cities, sharing authentic experiences, and inspiring others to explore the world.
Lisbon
Tuk-tuk + sunset viewpoints.
Travel. Film. Share.
Real creators, real Gray Line experiences.
Bali
Sunrise hike, day-trip energy.
Creators · Tours · Food · Culture · Adventure
First, the brand
What's Gray Line?
Gray Line is a global sightseeing and experiences brand. We work with local operators in destinations all over the world to run city tours, attractions, day trips and cultural, food and adventure experiences.
The brand is global but the knowledge is always local. That's what makes a Gray Line experience worth filming.
Learn more about Gray LineAbout the program
What is Gray Line Stories?
Gray Line Stories is our global ambassador program for creators, storytellers, bloggers, photographers, videographers, and travel lovers who want to experience Gray Line tours and share them with their audience.
Approved creators may receive access to selected Gray Line experiences in exchange for authentic content - social media coverage, blog features, photos, videos, or other storytelling opportunities.
Please note: participation depends on destination availability and approval by the local Gray Line operator.
Where we operate
Destinations we cover
Explore the cities and experiences where creators can bring Gray Line Stories to life.
Create a free creator account to see the experiences available in each destination.
What we offer
The kinds of experiences you can create for
Gray Line Stories opens the door to the full Gray Line line-up: the exact mix of experiences available depends on the destination and its local Gray Line operator.
Day Trips & Sightseeing Tours
Half- and full-day tours covering each destination's most iconic landmarks with a local expert.
Hop-on Hop-off
Open-top routes that let you ride, film and jump off at a city's most photogenic stops.
Attractions & Theme Parks
Entry to landmark attractions and full-day journeys to the region's hidden gems.
Walking Tours
Guided neighbourhood walks through historic quarters, markets and viewpoints.
Cultural-led Experiences
Local-led experiences built around people, craft and place rather than checklists.
Food Experiences
Small-group food walks, tastings and market tours led by locals who know the family-run spots.
Adventure Experiences
Glaciers, volcanoes, coastlines and national parks - nature at full scale.
Cruise & Boat trips
Cruises, boat tours and seasonal activities unique to each destination.
Who we welcome
What are we looking for?
You don't need to have millions of followers: we're most interested in creators with authentic content, strong engagement, and a genuine passion for travel.
- Travel influencers and content creators
- Bloggers and writers
- Photographers and videographers
- Local explorers
- Family travel creators
- Food, culture & history creators
- Lifestyle and luxury creators
- Micro-influencers with engaged audiences
The process
How it works
Apply
Tell us who you are, where you're traveling, and what kind of content you create.
We review
Gray Line Worldwide and/or the local operator review the collaboration opportunity.
Experience Gray Line
If approved, you'll be connected with the local team for your hosted or discounted experience.
Share your story
Create authentic content, tag Gray Line, and share with your audience.
Stay connected
Great collaborations may lead to future opportunities across the Gray Line network.
Global Brand, Local Pride
Apply to Gray Line Stories
Help us inspire travelers around the world - one story at a time.